08042102.db
Ichnographia Quondam, Campo Marzio section 9, mirror copy plans.
| |
Now try taking it to court.
2008.05.16 08:16
Point one begins with "Media has invaded every aspect of our lives." and ends with "Just think of any architectural magazine today devoted, supposedly, to the environment, and instead one finds media."
More to the point: Advertising has invaded every aspect of our lives, and just think of any architectural magazine today devoted, supposedly, to the environment, and instead one finds advertising.
"In the future, everything will be an advertisement."
--Rita Novel
The Guggenheim has very successfully, via architecture, become an advertisement of itself [via free press even]. The Guggenheim's architecture as advertisement has even become an aspect of the Guggenheim's sustainability. The image of Guggenheim buildings are trademarked even.
Perhaps...
Architecture as delivery of content = architecture as delivery of "advertising space" = lucrative sustainability. (We already know this is how a lot of virtual architecture works.)
Point one in the middle reads, "This leads today to a corruption of what we think of as communication, with a lessening of the capacity to read or write correct sentences." Ikea began their 1985 campaign in the United States with many billboards all over Philadelphia simply communicating--
(eye pic) + (key pic) + AH!
--months before the one store even opened.
I've lately come to wonder whether Ikea picked Philadelphia first because it is the largest city in what in the mid-seventeenth century was indeed New Sweden. Post-colonialism Swedish style I suppose.
Architecture in a media culture indeed!
|