From: Stephen Lauf
To: design-l@lists.psu.edu
To: architecthetics@jiscmail.ac.uk
Subject: Dis: content
Date: 2004.05.08 15:20

Received Content (the new Koolhaas book) in the mail a couple hours ago. Looked through the whole thing page by page once so far. After doing that I realized that Content inside looks exactly like i-D magazine of 20 years ago. The only difference is that i-D is still better at its delivery of content.

[i-D, the worldwide manual of style, a sort of 'underground' fashion magazine that started coming out of London October 1980, and is today more a mainstream, albeit still 'avant garde' fashion magazine.]

I still have my collection of i-Ds from the mid-1980s, and I'll keep on keeping them (especially since they are still so up to date). I doubt I'll still own Content 20 years from now, however.

[reenactment note 356.38976 -- remember how Koolhaas' delivery of Content essentially reenacts i-D's delivery of content 20 years ago. I wonder if Koolhaas even knows he was following the "manual of style"? I seriously doubt it. Just thought of a new working title: From Euphrates Cat To Copy Cat.]

The "Editor's letter' of Content by Brendan McGetrick suggests that "remaining at home [is] torturous," thus it is obvious the editor here doesn't know that remaining at home is the grand luxury of being virtually famous.



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