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why don't architects know how to work the media? Just remain mindful of the distinction between publicity and marketing. Granted, any publicity today boils down to marketing (like what isn't product placement anymore?), but, if I were marketing, I'd make damn sure that it is MY "values and principles" that the target audience takes note of and remembers. Why should I waste my time marketing architecture in general, which boils down to marketing all architects. That would be like advertising for the competition, wouldn't it? |
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Quondam © 2005.06.29 |