Featured Discussion: Volume
"...a 'hard copy' tool that brings in more architectural clients..." -- Was Le Corbusier subliminally advertising? Did the publication of SMLXL coinciding with an exhibit at MoMA bring Koolhaas/OMA more clients? I'll say probably and probably.
(I assume) clients look for someone they can trust, and they probably do that by seeing what architects are already trusted.
But your answer is viable, nonetheless. Just also be aware that the architectural field is repleat with (subliminal) copy-cats.
The client asks:
Are you an architectural brand or are you an architectural knockoff?
The architect responds:
That depends, are you a brand client or are you a knockoff client?
How many clients do you think I'd attract with "hardcopy" entitled Volume and Congestion?