The Philadelphia School, deterritorialized


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Venturi and Rauch

Studies for Approaches to the City

2001.11.26 15:42
Re: Built for speed (architecture/design for transit)
It seems well worth mentioning that Redmond Town Center (as seen at its website) does (literally) employ "Kiosk Guy". No doubt Redmond Town Center is doing its best to make signage more human.
I would love to design a house for Kiosk Guy. It would be so appropriately signs and symbols galore, a truly reflective environment for the client/owner.
Anyway, back on the Roosevelt Blvd. (which is a twelve lane 1920s City Beautiful design that goes on for miles and miles through Northeast Philadelphia), every weekend there are human (held) signs advertising Jason's Furniture at about a half dozen intersection before the warehouse store. These signs are big and graphic (kind of like the Venturi and Rauch designs circa 1976) with little slits for the sign holders to see out from behind. I have no idea what the guys that hold these signs all afternoon get paid, but they do entertain me whenever I see them.
The other "human" signs on the Blvd. are the now several spontaneous memorials. There is that solitary white cross with framed pictures at "C" and the Blvd., and all those stuffed animals and balloons around that big tree near 2nd and the Blvd., and that hand-crafted portrait of a young man hanging with a artificial cross from another tree around 4th and the Blvd. It distresses me to think what may have caused these roadway deaths, but as signs on the highway go, they're the ones that carry the most important message for me.



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