21 April - Rome's birthday
21 April is the traditional birthday of Rome...
030421a.db 5233 Arbor Street, Curatorium, model
030421b.db Wacko House 001, Curatorium, model
030421c.db Curatorium, perspectives
040421a.db House for K.F. Schinkel, House 10: Museum, Wacko House 000, plans
branding and architecture
...the precedence of McDonald's and Howard Johnson's within the realm of branded architecture is historically sound. Moreover, these architectures manifest the notion of widespread repeated application (for widespread instant recognition) which is a required ingredient for any genuine branded architecture.
Given the above, I would then place the PSFS skyscraper in the category of ur-branded architecture. The branding and the widespread recognition is there, but not yet the large scale repeated application.
branding and architecture
I can see where repetitive design is not necessarily branding, but branding, by its very nature manifests repetition.
For example, the recent Prada store designs by OMA and H&DeM are not repetitive designs, but nor are they examples of branded architecture. In fact, a careful reading of Projects for Prada Part I demonstrates that the traditional Prada branding was abandoned and "re-interpreted". The resultant architectural projects are more about anti-branding of architecture and the (so far unsuccessful) attempt to brand the wallet and mind of the Prada customer.
Featured Discussion: Volume
Look up magazine in a good dictionary.
1 a : a place where goods or supplies are stored
2 a : a place to store ammunition
Bouman states Volume's position well.
But the whole "kind of de-territorialized" stance is weak, tepid at best.
As an architect, with no practice, a dormant license, no ties to any institution, no real contact with other architects and very little real contact with other people, yet, via the internet, still operating within the architectural realm and even having some effect (big effect even if the full range from negative to positive is considered), I know all about de-territorialization because, as an architect, de-territory is the only place I am. [An interesting twist in this particular discussion (place) is that Mark Wigley is the only person here that has actually met me, and thus he knows just how de-territorialized I actually am.]
Oddly, de-territorialization is what provided me with an architectural comfort zone.
[note to self: how does bilocaton relate to de-territorialization? Is bilocation like a hyper inverted de-territorialization??]
08042101.db mirror copy plans 4772
08042102.db mirror copy plans 4773
08042103.db mirror copy plans 4774
13042101.db Haus der Kunst, plans, model within NNTC cad1304b